HOW DOES THIS DISPLAY ADVERTISING WORK?
Digital display advertising involves the use of visual elements, such as images, videos, and interactive multimedia, to promote a product, service, or brand across digital platforms. In our case, digital bandit signs. This form of online advertising encompasses a wide range of formats, including banner ads, pop-ups, interstitials, and rich media ads, which can appear on websites, social media platforms, apps, and other digital spaces. The primary goal of digital display advertising is to capture the audience's attention and convey a compelling message through visually appealing and dynamic content. Advertisers often use targeting technologies to display their ads to specific demographics, interests, or behaviors, increasing the relevance of the content to the intended audience. The effectiveness of digital display advertising is measured through metrics such as click-through rates, impressions, and conversions, allowing advertisers to analyze the performance of their campaigns and optimize them for better results. While some users may experience ad fatigue, strategic placement and creative design can enhance the overall impact of digital display advertising.
We've taken the power of digital ads and applied them to traditional bandit signs to come up with a better way to market to potential sellers in the following categories:
Targeted
Digital signs precisely target potential sellers based on location and multiple demographics. Target these potential sellers directly through their desktops, mobile phones, or tablets. Traditional signs are broad in targeting, relying on drive by traffic only.
Greater Reach
Digital signage allows for greater reach across a neighborhood, city, or county you're targeting. Sellers are on their digital devices constantly so your digital signs are sure to reach them when they are ready to sell. If a seller fails to capture the number from your
static sign, you'll miss the lead.
24/7 Visibility
Unlike physical signs which are only visible during traffic hours, digital bandit signs can be delivered to potential seller's screens 24/7. No more putting out bandit signs in the middle of the night only to have them removed the next day by neighbors or city officials.
Interactive
Digital bandit signs include interactive features such as clickable links, contact forms, or call throughs. It's easy for your seller to reach out. Bandit signs require a person to capture the number from a moving car, write it down and hopefully make a call.
Cost Effective
Digital bandit signs offer a more cost effective solution than printing and distributing physical signs. It's unnecessary to place or hire others to place your signs only to have them wind up in the trash, sometimes before they even get up on a corner.
Analytics
With traditional bandit signs you only know how well your signs are working if someone calls. You can't know which sign the lead came from. Digital bandit signs provide instant and detailed analytics allowing you to track the performance of each individual ad. Optimize budget and ROI.
Retargeting
When a potential seller clicks on your digital sign, they are sent to your website or landing page. If that seller doesn't take action, they will be delivered additional bandit ads encouraging them to reconnect with you. This is called "retargeting" and is included in every campaign. Try that with a static sign!
Dynamic Content
Unlike static bandit signs which feature a short message and a number, Digital bandit signs allow potential sellers to connect with your phone, text, website, landing page or form. You can easily update information or design to make your digital bandit signs more more engaging.
DSP - Demand Side Platform
A Demand-Side Platform (DSP) is like a smart helper for people who want to advertise online. It's a tool that helps advertisers buy and manage digital ads easily. Think of it as a central hub connecting advertisers with different places to show ads. The DSP makes the process of buying ad space on websites and apps smoother and faster through something called real-time bidding (RTB). Advertisers use DSPs to reach lots of people online, choose specific groups who might like their ads, and improve their ads as they go. It's like a toolkit for advertisers to run their online ads better and make smart choices using data.
RTB - Real Time Bidding
Real-time bidding (RTB) is a bit like a super-fast auction for online ads. Imagine you're in a quick auction where advertisers compete to show their ads to you. Here's how it happens: When you click on a website or app, the owner wants to show an ad, but instead of choosing it themselves, they use RTB. In a split second, the ad space is up for auction, and advertisers bid through their Demand-Side Platforms (DSPs), deciding how much they'll pay to show you their ad. A middleman called the Ad Exchange quickly picks the highest bidder's ad to display on the website or app. It's a lightning-fast process that happens every time you open a new page or use an app, ensuring the most relevant and valuable ads reach you in real-time.
SSP - Supply Side Platform
Now, let's talk about the Supply-Side Platform (SSP). Imagine you have a website or an app, and you want to make some money by showing ads on it. The SSP is like a smart manager for website owners. It helps them decide which ads to display and how to get the most money for showing those ads. So, while the DSP helps advertisers put their ads in the right places, the SSP helps website owners manage and sell the space on their websites or apps for those ads. It's like having a helper for website owners to make sure they get the right ads and make some money from them. Just like the DSP and the advertiser are buddies, the SSP is like a friend to the website or app owner, making sure everything runs smoothly.
